Portfolio - Digital Content

Hi, I’m Amelia Gilliland — an SEO-driven content editor, strategist, and editorial team leader.

I specialize in helping brands tell stories that perform. Over the past decade, I’ve led content operations for digital publishers and marketing agencies, built scalable workflows, and guided editorial teams to produce high-quality, high-impact content.

My approach combines editorial rigor with data-informed strategy and emerging AI tools to create systems that work smarter, improving efficiency, consistency, and engagement across every stage of production.

Key Skills Snapshot

Editorial Leadership: Managing cross-functional teams and editorial calendars
Content Strategy & SEO: Building frameworks that drive traffic and engagement
AI-Enhanced Workflows: Integrating generative AI to improve content creation and efficiency
Process Design: Streamlining operations and developing custom style guides
Quality Editing: Ensuring brand consistency, clarity, and tone across all assets

Here’s a selection of my work.

The CTO Club

At The CTO Club, I lead content strategy and editorial direction focused on helping technology leaders stay ahead in an evolving digital landscape. I oversee the creation, editing, and optimization of articles that explore topics like emerging tech, team leadership, and innovation strategy. My goal is to ensure every piece delivers practical insights, clear takeaways, and thought-provoking perspectives that empower CTOs and tech professionals to make smarter, more informed decisions.

Some examples of my work:

Foundation’s Lab

At Foundation Marketing, I led editorial operations and content strategy for both client projects and the company’s internal thought-leadership hub, The Lab. I edited and produced in-depth articles that explored content marketing, SEO strategy, and digital growth trends, helping establish The Lab as a trusted resource for marketers and business leaders. Beyond editing, I developed workflows, managed writers and editors, and collaborated with the strategy and design teams to deliver content that balanced creativity, clarity, and measurable impact. My focus was on elevating every piece, ensuring it aligned with the brand’s voice, educated readers, and reflected Foundation’s position at the forefront of content marketing innovation.

Some examples of my work:

Coalition Technologies

At Coalition Technologies, I served as a Copy Strategist, where I developed and executed SEO-focused content strategies for a diverse range of ecommerce and B2C clients. My work combined creative storytelling with performance-driven optimization, ensuring every piece of content resonated with readers while driving measurable business growth.

I collaborated with brands across multiple industries, including Azeera, Pink Lily, Garrett Wade Co., Katydid Wholesale, Grit & Zest, BigCommerce, and Ansell, crafting content that reflected their distinct voices and brand identities. From luxury jewelry and fashion to industrial equipment and SaaS, each project required a unique editorial approach tailored to audience behavior and search intent.

Beyond writing and editing, I directed a team of freelance contributors, established editorial workflows, and optimized content for search visibility and conversion. I also partnered closely with design, development, and marketing teams to ensure every webpage, blog, and product description served both UX and SEO goals.

This experience deepened my expertise in technical SEO, e-commerce content strategy, and digital brand storytelling—skills that continue to inform my editorial and strategic approach today.

Some examples of my work for clients: